Why Korean catering works for an office lunch: bowls the room already knows how to eat
Offices already eat out of bowls. Poke, burrito bowls, salads by the pound. Korean catering arrives in a format the room has practiced, which is most of why it lands with people who have never ordered it.
Bulgogi is the safe headline protein: thin beef in a sweet soy and pear marinade, legible to anyone who has eaten teriyaki. Put a chicken or tofu version beside it and the menu covers the room.
That is the whole argument. Korean reads adventurous on the invite, then eats like comfort food. Rice, sesame, braised vegetables, a fried egg on top.


