About Zerocater

We Are Zerocater

We offer flexible food solutions that are as creative as we are about costume contests. We curate better workplaces through food.
About Zerocater

Meet Our Teams

We believe great companies treat their employees like family - and we’re building platforms that empower organizations to do just that... through food.
San Francisco, HQ San Francisco, HQ
  • San Francisco, HQSan Francisco, HQ
  • New York CityNew York City
  • ChicagoChicago
  • AustinAustin
  • Washington D.C. Metro AreaWashington D.C. Metro Area
  • Los AngelesLos Angeles

San Francisco, HQ

Zerocater’s headquarters is located in the heart of SoMa. Originally home to a grocery store, the two-story building was designed to encourage collaboration with multiple breakout areas including two rooftop decks, cozy couches, and six conference rooms.

A short drive from headquarters, Zerocater’s warehouse in South San Francisco is home to our Snacks & Kitchens team.

Next Up: New York City

New York City

A cultural, financial and media epicenter, New York City is home to a team of Zerocater stars that outshine the city’s brightest lights.

In the city that never sleeps, neither does this team. When they’re not at the office, our team is off exploring Manhattan’s limitless dining options to bring you the best meals and snacks – from New York-style bagels, cheesecake and pizza to the trendiest new Filipino spot.

Next Up: Chicago


Host to some of the world’s finest architecture, museums, shopping and food, our Windy City team brings the Midwest warmth and hospitality to everyday operations.

Our Chicago crew ensures the city’s best and brightest are well fed with favorites like Chicago-style hot dogs, deep dish pizza, gyros, and Italian beef.

Next Up: Austin


One of the fastest-growing cities in the U.S., the Live Music Capital of the World is home to a booming technology and business community, and our Austin team of rockstars.

The Austin team has sought out the best restaurants and food trucks serving uniquely, local and authentic fare – from breakfast tacos and BBQ to Tex Mex treats – to feed Austinites in offices all around town.

Next Up: Washington D.C. Metro Area

Washington D.C. Metro Area

The Nation’s Capital, where decision-making is an art form. And when it comes to decisions on office food, Zerocater’s DC powerhouse team makes it easy.

Home to one of the most ethnically-diverse dining scenes in the U.S., Washington DC’s local flavor offers everything from authentic Ethiopian to down home chili. Whatever your office is searching for, our team is relentless in discovering the very best food partners in the nation’s capital.

Next Up: Los Angeles

Los Angeles

From the Hollywood Hills to Marina Del Rey, Los Angeles is home to renowned museums, 75 miles of coastline and rich cultural heritage… and a team of Zerocater superstars.

The Zerocater LA Team has mastered the logistics needed to feed companies throughout this sprawling, global metropolis. When they’re not navigating meals and snacks for LA companies, the team is off searching for the standout stars in town from Korean BBQ and tacos to grain bowl and hearty Ramen.

Next Up: San Francisco, HQ

Meet The Zerocater Leadership

We’re led by a team of innovators, analysts, and creative minds who challenge the status quo. Say hello to the driving force behind Zerocater’s first-class service.
Ali Sabeti

As Chief Executive Officer, Ali is responsible for growing Zerocater into the largest and most disruptive corporate catering and cafeteria provider in North America by building a performance driven culture that is focused on delivering value to customers. Zerocater’s unmatched value is powered by its technology, which builds custom catering and cafeteria solutions that employees love while saving companies of all sizes millions of dollars as they transition to the hybrid workplace. Ali is excited to lead Zerocater on its mission to revolutionize how companies feed their employees as it disrupts the $182B corporate catering and cafeteria market.

Prior to Zerocater, Ali grew quickly at Salesforce where he held various leadership roles in marketing, product, and corporate finance as the company scaled from 5,000 to 30,000 employees. In his last role at Salesforce, he was responsible for building and leading the marketing organizations in Canada and Latin America. Ali started his career in public accounting at Grant Thornton where he worked in the CFO services group in business advisory services. Over his career, Ali has built and led global teams for companies of all stages from startups to the Fortune 500.

Ali is a California native and graduated Summa Cum Laude from the University of California Irvine with a degree in Accounting and Economics. He enjoys spending time with his family in San Francisco and in his free time you can usually find him in Napa Valley exploring new vineyards and restaurants.

Ali Sabeti
Prabjot Jaaj

As the Chief Product and Technology Officer, Prabjot leads Product, Engineering, Strategic Partnerships, Food Curation, and Support Services at Zerocater. He is responsible for the entire customer experience and for building the company’s next generation of technology products and culinary partner network that power its corporate catering and snacks businesses.

Prabjot has 20 years of experience in technology, strategy, and operations and has worked at companies ranging from startups to large multinationals like Yahoo, McKinsey & Company and Nortel Networks. In his prior roles, Prabjot has led product development and M&A that drove top and bottom-line growth, helped organizations establish their presence in new markets and implemented large scale operational transformations that have resulted in multi-million dollars in savings. He has a passion for using technology, data, and analytics to solve challenging real-world problems.

Prabjot has an MBA from The Wharton School at the Univ. of Pennsylvania and a Bachelor of Computer Engineering from McGill University. When not at work, he enjoys building memories with his wife and two daughters and always makes the time to cheer for the Toronto Raptors.

Prabjot Jaaj
Chief Product and Technology Officer
Jim Waggoner

As the Chief Financial Officer at Zerocater, Jim brings 20 years of experience leading financial strategy, operations and administration for venture backed technology companies. During his career Jim has closed numerous equity and debt financing and five M&A transactions. Most recently Jim was Vice President of Finance for Disqus, the industry leading engagement tool for publishers where he guided the company to sustained profitability and the successful sale to Zeta Global.

Jim is a former CPA and attended the University of California, Santa Barbara where he received a bachelor’s degree in Business Economics with an emphasis in Accounting. Jim is a Bay Area native and currently resides in San Francisco with his wife and two children.

Jim Waggoner
Chief Financial Officer
Noor Atari

As the newest member of our executive team, Noor Atari was brought in to help solve some of our biggest business and operational challenges. Noor aims to marry our external innovation with world-class internal innovation in our processes, operations, analytics, and strategy for Zerocater to become the premier Catering-as-a-Service company.

Noor graduated with both a Bachelor’s and Master’s degree in Engineering and started his career on super high-rise buildings worldwide as an architectural engineer. As a technology enthusiast at heart, with a passion for solving hard problems, his career took a different direction. He spent more than a decade of experience managing and influencing innovation at hyper-growth technology companies. Noor brings 18 years of business strategy and operations experience across Sales, Marketing, Customer Success, Partner, & Product functions for companies like Google, Salesforce, VMware, PagerDuty, and Sauce Labs.

Born in Kuwait, Noor moved to the U.S. at seven. He has traveled to 40 countries across the world. Volunteering and giving back are very important to Noor, like being a Wish Granter for the Make-A-Wish Foundation and he has even established a scholarship fund.

Noor Atari
SVP of Business Strategy and Operations

By The Numbers

By The Numbers By The Numbers

Zerocater In The Press

Check out the latest news, and views, on Zerocater and how food is changing the workplace.
Companies find that the next frontier in attracting talent lies in giving them free food
Companies find that the next frontier in attracting talent lies in giving... Read More about Companies find that the next frontier in attracting talent lies in giving them free food
Zerocater Raises $12M to Rule the Fridges and Pantries of an Office
Zerocater Raises $12M to Rule the Fridges and Pantries of an Office Read More about Zerocater Raises $12M to Rule the Fridges and Pantries of an Office
Zerocater: Start-up That Provides Snacks for Other Start-ups
Zerocater: Start-up That Provides Snacks for Other Start-ups Read More about Zerocater: Start-up That Provides Snacks for Other Start-ups
Pretty, Tasty, and Cheap: How Poke Became the Instagram-Friendly Fad Food
Pretty, Tasty, and Cheap: How Poke Became the Instagram-Friendly Fad Food Read More about Pretty, Tasty, and Cheap: How Poke Became the Instagram-Friendly Fad Food
See Recent News Coverage

Zerocater Reviews: The Proof Is In The Pudding…

Does providing food for your employees really have tangible benefits? Hear from Zerocater clients to see how offices like yours use food to build a better workplace.
Christine R.
Verified Buyer Verified Buyer
What is a Verified Buyer
A Verified Buyer is a user who has purchased the reviewed product through our store.
ZeroCater is the best
ZeroCater is more than just our corporate catering vendor, they show that they really care and are always there for us. They communicate issues and help find solutions, I would highly recommend them to any business!
Verified Buyer Verified Buyer
What is a Verified Buyer
A Verified Buyer is a user who has purchased the reviewed product through our store.
Office Manager Lifesaver
We provide lunch daily at my office which means headcount, meal selection, and feedback is a constant ongoing process. I used to do this all manually and it took up a lot of my time. Ever since implementing Zerocater, I now no longer have to be preoccupied with the tedious parts of the lunch program and can just rely on them to deliver a delicious, punctual, and diverse range of food. We use them for some happy hours as well. It's easy for my team to input their dietary restrictions, view menus, and submit feedback in the dashboard. My only 'complaints' would be that 1) they're not equipped to handle themed events/menus just yet, and 2) the app is glitchy, but once those are updated, it will be a total home run.
Patrick D.
Verified Buyer Verified Buyer
What is a Verified Buyer
A Verified Buyer is a user who has purchased the reviewed product through our store.
Great catered office meals!
My company has used Zero Cater on a few occasions to have team building and morale boosting meals. We've had breakfasts and lunches that have been delivered and served with ease. Great way to get your teams together over lunch!