What Jewish American Heritage Month catering means on a menu: two counters, the deli and the appetizing shop
Ask for a deli spread in May and most kitchens send meat. The tradition behind it ran two storefronts, and the second one is the half offices forget.
- The deli counter. Pastrami and corned beef, hand sliced, on seeded rye with brown mustard. Chopped liver, potato knishes, half-sour pickles.
- The appetizing counter. Smoked fish and dairy: lox, sable, whitefish salad, cream cheese, bagels and bialys. No meat crosses that case.
A kosher kitchen keeps meat and dairy apart, so the counters grew into separate businesses on one block. Sweets sit outside the split: black and white cookies, rugelach, a chocolate babka sliced thick.
This is Ashkenazi immigrant cooking that turned into an American institution. Ours is decoded item by item. December runs a different menu, and latkes belong to Hanukkah catering.


