Tumblr uses shared meals to build community and attract talent

Challenge

Creating an office culture to attract and retain talent is always a top priority for Tumblr. As the team grows and culture evolves, the one thing that remains consistent is the idea of sharing meals together. In the early days of the company, eating together was encouraged by founder, David Karp.

Now, as the company nears 250 employees, managing the meal program is more complex and nuanced than ever before.

Solution

To ensure internal resources stay focused on building community and culture, Tumblr partners with Zerocater to make food simple for the company.

Zerocater helps Tumblr facilitate a daily opportunity for teams to share a meal, meet informally and learn from one another. Zerocater partners with over 500 local restaurants, caterers and food trucks to offer family-style meals for companies looking to build culture and community. Zerocater’s hands-on account managers learn your company’s food tastes, dietary restrictions and delivery logistics to ensure every step of the process, from order to clean up, runs flawlessly.

Results

By creating a shared meal experience, Tumblr continues to build a unique culture that mimics the website: eclectic, social, creative, and community-oriented. By partnering with Zerocater, Tumblr experienced a:

• 15% reduction in time spent ordering and managing meals each week.