What does your office look like over the noon hour? Do your coworkers rush out to run errands, grab takeout, or a hit a quick workout at the gym?
Food has always helped bring people together, so when did lunch become the time the conversation stops? Gather your team around the table to help build a sense of community at the office. When Social Code joined with sister company Trove, they brought the two teams together through happy hours and team lunches. Here’s how they did it:
The Client:
SocialCode is a technology and insights company that manages digital advertising for leading consumer brands. Founded in 2010, their platform helps clients maximize ad spend across a variety of social channels including Facebook, Pinterest, and LinkedIn. SocialCode supports clients like Nestle, Capital One, and Macy’s optimize performance and report ROI across large campaigns.
The Challenge:
SocialCode provides team meals with each Wednesday at their headquarters in Washington, DC. To alleviate the planning behind weekly lunches, office manager Kellie Soto started a relationship with Zerocater in summer of 2015. Sotto enjoyed the convenience, while the SocialCode team enjoyed the variety of delicious food provided by Zerocater’s vendor partners.
In November, SocialCode announced they were integrating with sister company Trove to accelerate their software development. Thirty-nine engineers, designers, and product professionals were added to SocialCode’s team overnight. To encourage the two teams to collaborate and feel comfortable in their new environment, SocialCode turned to Zerocater for help.
The Results:
SocialCode increased their meal frequency with Zerocater to help merge the two teams. Kellie coordinated a happy hour to celebrate the integration, as SocialCode welcomed their new team members.
“It was extremely important to us to create a welcoming open-arms environment. Our Office Operations team worked closely with Zerocater to have awesome lunches delivered more frequently to further build a sense of community. This gave employees a platform to get to know one another better and also got folks even more excited to come to work each day,” said Kellie Soto, Manager of Office Operations.
In the eighteen months leading to the integration, SocialCode’s business more than doubled. Team meals will continue to build community as the company expands.
