The impact that social media has had on businesses is undeniable. All it takes is one video going viral, and a company that is relatively unknown can become the next big thing in a matter of mere minutes.
It can feel overwhelming to have a presence that is consistent with your brand and to create original and captivating content.
But when you do, the possibilities are endless.
Here are a couple of tips from Inc. and The Daily Muse to help your company stay ahead of the competition:
- Tools To Look Within
Having a platform to interact with current and potential clients is great, but it ultimately means nothing if you don’t take advantage of the information that is being gathered behind the scenes. There are now a bevy of tools at your disposal—such as Insightfully—to figure out what holes you need to fill in your social strategy and add value in every way possible.
- Greater Focus on Personality
Your profile page is your company’s first impression on social networks. Filling out as much information as possible increases your chances of gaining followers and engages the public right off the bat.
- Incorporation of Multimedia Content
I don’t know if Bill Gates could have predicted just how true his words would be it when he said it in 1996, but the content is most certainly king. Producing entertaining content is not only an opportunity for your company to show off its creative side, but it is also now becoming a necessity for staying relevant, especially with the emergence of live-video based services such as Meerkat and Periscope.
- More Fluidity of Content
While a couple of years ago having your parents on Facebook might have been considered taboo, today it is commonplace for your whole family to have some type of social media presence. With this major influx of users coming in every minute, the volume of content being produced will only continue to increase. The emphasis now falls on focusing on individuals in a more specific way and placing what they are interested in right in front of them.
- Decision-Making Power From Data
As the whole world continues to have an increased social media presence, the chance to gather all types of information comes with it. From big businesses being able to connect directly with all demographics to informing the public of breaking news in an instant, possibilities really are endless, and with hope, will have a very positive influence on the world.