As our Growth Marketing Manager, you will be the engine that powers our customer acquisition and retention strategy. Your mission is to build and optimize a world-class marketing machine that drives measurable results and defines our brand in the marketplace.
You are more than a digital marketer; you are a full-stack strategist, a creative content producer, and the critical bridge between our Marketing and Product teams. You are passionate about using data to find opportunities and are excited to leverage new tools like cutting-edge AI to work smarter and faster. The ideal candidate has a data-driven mindset with strong analytical skills and a proven ability to turn insights into action. Excellent communication and copywriting skills, with the ability to craft compelling messaging for different audiences is imperative. This role is pivotal to our company's growth and offers a unique opportunity to make a direct impact on our success while reporting to the VP of Growth and AI Strategy.
What you will do:
- Drive User Acquisition & Transactions: Plan, launch, and optimize performance marketing campaigns (Meta, Google Ads, TikTok) to drive immediate traffic, sign-ups, and menu checkouts.
- Master Lifecycle & Retention: Own the email and SMS automation stack (Klaviyo). You will build and refine high-converting flows, specifically focusing on abandoned cart recovery, new user activation, and driving repeat purchase behavior.
- Own Creative Strategy & CRO: Produce high-performing ad creatives and landing page copy. You will relentlessly test messaging and visuals to improve Conversion Rate Optimization (CRO) across the entire self-serve funnel.
- Champion Product-Led Growth: Serve as the bridge between Marketing and Product. Analyze user behavior within the app to identify friction points and help optimize the "first-time user" experience to increase checkout rates.
- Analyze Unit Economics: Own the growth dashboard. You will monitor Campaign Performance, CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value), translating data into actionable insights to spend budget efficiently.
Qualifications for Success:
- 3+ years of hands-on experience in a Growth, Demand Gen, or Performance Marketing role, preferably in a DTC, eCommerce, Marketplace, or PLG (Product-Led Growth) environment.
- Transaction-Focused Mindset: You have a track record of driving users to a "Buy Now" or "Checkout" action, rather than just filling out a "Contact Us" form.
- Channel Expertise: Demonstrated mastery of paid social (Facebook/Instagram), paid search (Google), and lifecycle marketing. You are comfortable managing a budget and optimizing for ROAS.
- Automation Proficiency: Expert-level proficiency with Klaviyo (or similar e-commerce automation platforms) is essential. You understand how to segment users based on purchase behavior and engagement.
- AI-Native Workflow: A passion for leveraging new technology. You have hands-on experience using AI tools (e.g., ChatGPT for copy, Canva AI for creative, or AI data analysis) to work smarter and faster.
- Proactive Builder: You are a self-starter who doesn't need an agency to execute. You are willing to write the copy, create the assets, set up the conversion tracking, and launch the campaign yourself.
*Please note this position can only be based in NY, CA, WA, CO, TX, IL, GA, MA, NC, FL, AZ or PA as these are the states we have payroll set up
What we offer:
Not only will you have the opportunity to grow your career with other food-obsessed colleagues who have a shared passion for creating delight for customers, but you will also work alongside a highly collaborative team that values leading with trust and respect, and taking smart risks.
- 401k match with immediate vesting (we match up to 3% of up to 6% that you defer)
- Flexible PTO, 10 paid holidays, flexible sick time, plus 8 hours of volunteer time
- Low to no-cost comprehensive health, dental and vision coverage (Anthem Blue Cross)
- Employer-paid life, short-term and long-term disability insurance
- $100 monthly wellness stipend
- $35 monthly internet stipend
- Equity
Compensation: Base salary $120k-$150k (depending on experience and location)
"The shared meal elevates eating from a mechanical process of fueling the body to a ritual of family and community, from the mere animal biology to an act of culture."
- Michael Pollan
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you need assistance or an accommodation due to a disability, please contact us at accommodations@zerocater.com.
