We Are Zerocater

As Chief Executive Officer, Ali is responsible for growing Zerocater into the largest and most disruptive corporate catering and cafeteria provider in North America by building a performance driven culture that is focused on delivering value to customers. Zerocater’s unmatched value is powered by its technology, which builds custom catering and cafeteria solutions that employees love while saving companies of all sizes millions of dollars as they transition to the hybrid workplace. Ali is excited to lead Zerocater on its mission to revolutionize how companies feed their employees as it disrupts the $182B corporate catering and cafeteria market.

Prior to Zerocater, Ali grew quickly at Salesforce where he held various leadership roles in marketing, product, and corporate finance as the company scaled from 5,000 to 30,000 employees. In his last role at Salesforce, he was responsible for building and leading the marketing organizations in Canada and Latin America. Ali started his career in public accounting at Grant Thornton where he worked in the CFO services group in business advisory services. Over his career, Ali has built and led global teams for companies of all stages from startups to the Fortune 500.

Ali is a California native and graduated Summa Cum Laude from the University of California Irvine with a degree in Accounting and Economics. He enjoys spending time with his family in San Francisco and in his free time you can usually find him in Napa Valley exploring new vineyards and restaurants.

As the Chief Product and Technology Officer, Prabjot leads Product, Engineering, Strategic Partnerships, Food Curation, and Support Services at Zerocater. He is responsible for the entire customer experience and for building the company’s next generation of technology products and culinary partner network that power its corporate catering and snacks businesses.

Prabjot has 20 years of experience in technology, strategy, and operations and has worked at companies ranging from startups to large multinationals like Yahoo, McKinsey & Company and Nortel Networks. In his prior roles, Prabjot has led product development and M&A that drove top and bottom-line growth, helped organizations establish their presence in new markets and implemented large scale operational transformations that have resulted in multi-million dollars in savings. He has a passion for using technology, data, and analytics to solve challenging real-world problems.

Prabjot has an MBA from The Wharton School at the Univ. of Pennsylvania and a Bachelor of Computer Engineering from McGill University. When not at work, he enjoys building memories with his wife and two daughters and always makes the time to cheer for the Toronto Raptors.

As the Chief Financial Officer at Zerocater, Jim brings 20 years of experience leading financial strategy, operations and administration for venture backed technology companies. During his career Jim has closed numerous equity and debt financing and five M&A transactions. Most recently Jim was Vice President of Finance for Disqus, the industry leading engagement tool for publishers where he guided the company to sustained profitability and the successful sale to Zeta Global.

Jim is a former CPA and attended the University of California, Santa Barbara where he received a bachelor’s degree in Business Economics with an emphasis in Accounting. Jim is a Bay Area native and currently resides in San Francisco with his wife and two children.

As the newest member of our executive team, Noor Atari was brought in to help solve some of our biggest business and operational challenges. Noor aims to marry our external innovation with world-class internal innovation in our processes, operations, analytics, and strategy for Zerocater to become the premier Catering-as-a-Service company.

Noor graduated with both a Bachelor’s and Master’s degree in Engineering and started his career on super high-rise buildings worldwide as an architectural engineer. As a technology enthusiast at heart, with a passion for solving hard problems, his career took a different direction. He spent more than a decade of experience managing and influencing innovation at hyper-growth technology companies. Noor brings 18 years of business strategy and operations experience across Sales, Marketing, Customer Success, Partner, & Product functions for companies like Google, Salesforce, VMware, PagerDuty, and Sauce Labs.

Born in Kuwait, Noor moved to the U.S. at seven. He has traveled to 40 countries across the world. Volunteering and giving back are very important to Noor, like being a Wish Granter for the Make-A-Wish Foundation and he has even established a scholarship fund.