At Zerocater, we’re passionate about investing in our employees. Team lunches are our way of showing appreciation to our team. Although we’re foodies to the core, we’ve found some other ways to invest in our employees beyond our crepe bars and taco Tuesdays.
Participating in the professional development of each employee is something we pride ourselves on. We provide an annual stipend for each employee to spend on career development and bring our team together over team-building activities like wine tastings and cooking classes (clearly we always have food on the brain). One program we’ve started experimenting with is a quarterly book club—a voluntary program taken on by different departments. In case you’re looking start a book club at your own company, we thought we’d share what we’ve been reading.
For Sales
Referred to as the “sales bible for CEOs,” Predictable Revenue by Aaron Ross is not your typical cold calling sales manual. The premise lies in strategically placing specialists along the entire sales cycle, turning your team into a sales machine. If you want to learn more about business expansion and scalability, you have to read this book .
For Customer Service
First published in 1936, Dale Carnegie goes into the psychology of influence, arguments, and critique in this book How to Win Friends & Influence People. The saying, “The customer is always right,” reaches a new level, as influencers learn to avoid arguments, criticisms, and complaints—and how to always see the other person’s point of view.
For Human Resources
Written by Zappos CEO Tony Hsieh, Delivering Happiness explains how Hsieh built a company on employee happiness and culture. He explains some of his unorthodox policies (including the famous $2,000 incentive for employees to quit), and shows how to create a business your people will love working for.
For Upper Management
The Score Takes Care of Itself is a compilation of NFL coach Bill Walsh’s theories on leadership. Walsh believed as a coach, he set an example for the attitude and dedication for every player on his team. He always put work ethic first, and explains building a successful team starts with building an exceptional culture.
For Marketing
NYC restaurateur Danny Meyer mixes practical advice with a personal memoir in this book Setting the Table on how to create a successful business. Meyer was extremely talented in loyalty marketing, going as far as to take notes on his guests. Through a combination of analytics and storytelling, Meyer shows you how to create a strong following.
What is your team reading this month? Do you have any books we should add to our reading list? Tell us in the comments!
